Roundup
Best tools to track AI search citations
As more people search via ChatGPT and Perplexity, knowing whether AI assistants cite your site matters. Here are the best tools to track it.
Why AI visibility tracking matters
AI assistants are becoming a primary search channel. If ChatGPT recommends your competitor but not you, you're losing visibility — even if you rank #1 in Google.
Top tools compared
Ranked by provider coverage, reporting depth, and integration with broader SEO workflows.
- 1. Insight Engine — AI citations + full SEO diagnostics ($39/mo)
- 2. Otterly.AI — dedicated AI visibility tracking ($29/mo)
- 3. Semrush — AI visibility add-on (enterprise pricing)
Side-by-side comparison
| Feature | Insight Engine | Alternative |
|---|---|---|
| Providers tracked | ChatGPT, Perplexity, Gemini | Multiple |
| SEO integration | Full GSC + GA4 | Limited |
| Content briefs | Yes | Yes |
| Starting price | $39/mo | $29/mo |
Verdict
For AI-only tracking, Otterly is solid. For AI tracking plus SEO execution, Insight Engine covers both.
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